Glossary Of Terms

Glossary Of Terms

We take great pride in making our clients feel confident about their jobs during the production process. To help you gain a better understanding of what’s happening to your project, we’ve compiled a glossary of terms that we commonly use in our industry.

A B C D E F G H I J K L M N O P R S T U V W X Y
  • AC

    Author's Correction

  • Acetate

    A transparent or translucent plastic sheet material of a variety of colors, used as a basis for artwork and overlays.

  • Alignment

    The condition of type and or art materials as they level up on a horizontal or vertical line.

  • Art Work

    Any materials or images that are prepared for graphic reproduction.

  • Ascender

    Any part of a lower case letter which rises above the main body of the letter such as in "d", "b" and "h".

  • Author's Alterations (AA's)

    Changes made after composition stage where customer is responsible for additional charges.

  • Back To Back

    Print applied to both sides of a sheet of paper.

  • Background

    That portion of a photograph or line art drawing that appears furthest from the eye; the surface upon which the main image is superimposed.

  • Balance

    A term used to describe the aesthetic or harmony of elements, whether they are photos, art or copy, within a layout or design.

  • Banker's Flap Envelope

    Also called wallet flap; the wallet flap has more rounded flap edges.

  • Basis Weight

    Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade.

  • Binder's Board

    A heavy paperboard with a cloth covering that is used for hardback binding of books.

  • Binding

    Various methods of securing folded sections together and or fastening them to a cover, to form single copies of a book.

  • Bleed

    Extra ink area that crosses trim line, used to allow for variations that occur when the reproduction is trimmed or die-cut.

  • Blow-up

    Any enlargement of photos, copies or line art.

  • Body

    The main shank or portion of the letter character other than the ascenders and descenders. Also: A term used to define the thickness or viscosity of printer's ink.

  • Body Size

    The point size of a particular type character.

  • Boldface

    Any type that has a heavier black stroke that makes it more conspicuous.

  • Bond

    A grade of durable writing, printing and typing paper that has a standard size of 17x22 inches.

  • Bounce 1

    A registration problem, usually on copiers, where the image appears to bounce back and forth. A bounce usually occurs in one direction depending on how the paper is passing through the machine. This is usually accented by card stock (especially if it's over the machine's spec). When a customer refuses a job for whatever reason.

  • Brochure

    A pamphlet that is bound in booklet form.

  • Bullet

    A boldface square or dot used before a sentence to emphasize its importance.

  • Camera Ready

    A term given to any copy, artwork etc., that is prepared for photographic reproduction.

  • Caps & Lower Case

    Instructions in the typesetting process that indicate the use of a capital letter to start a sentence and the rest of the letters in lower case.

  • Caps & Small Caps

    Two sizes of capital letters made in one size of type.

  • Cast Coated

    A paper that is coated and then pressure dried using a polished roller which imparts an enamel like hard gloss finish.

  • Coated Stock

    Any paper that has a mineral coating applied after the paper is made, giving the paper a smoother finish.

  • Collate

    To gather sheets or signatures together in their correct order. (see Gather)

  • Column Gutter

    Space between two or more columns of type on one page.

  • Composition

    The assembly of characters into words, lines and paragraphs of text or body matter for reproduction by printing.

  • Condensed Type

    A narrow, elongated type face.

  • Contrast

    The degree of tonal separation or gradation in the range from black to white.

  • Copy

    Refers to any typewritten material, art, photos etc., to be used for the printing process.

  • Cover

    A term describing a general type of papers used for the covers of books, pamphlets etc.

  • Crop

    To eliminate a portion of the art or copy as indicated by crop marks.

  • Crop Mark

    Markings at edges of original or on guide sheet to indicate the area desired in reproduction with negative or plate trimmed (cropped) at the markings.

  • Curl

    Not lying flat and tending to form into cylindrical or wavy shapes. A term to describe the differences of either side of a sheet relative to coatings, absorbency etc.; the concave side is the curl side.

  • Cutter

    Machine for accurately cutting stacks of paper to desired dimensions...can also be used to crease. Also trims out final bound books' top size (soft cover).

  • Deckle Edge

    The rough or feathered edge of paper when left untrimmed.

  • Delete

    An instruction given to remove an element from a layout.

  • Die Cutting

    A method of using sharp steel ruled stamps or rollers to cut various shapes i.e. labels, boxes, image shapes, either post press or in line. The process of cutting paper in a shape or design by the use of a wooden die or block in which are positioned steel rules in the shape of the desired pattern.

  • Dog Ear

    Occurs when you fold into a fold (such as a letter fold). At the side of one of the creases you get an indentation. It may look like a small inverted triangle.

  • Drill

    The actual drilling of holes into paper for ring or comb binding.

  • Drop Shadow

    A shadow image placed strategically behind an image to create the affect of the image lifting off the page.

  • Duotone

    Color reproduction from monochrome original. Keyplate usually printed in dark color for detail, second plate printed in light flat tints. A two-color halftone reproduction generated from a one-color photo.

  • Electronic Proof

    A process of generating a prepress proof in which paper is electronically exposed to the color separation negatives; the paper is passed through the electrically charged pigmented toners, which adhere electrostatically, resulting in the finished proof.

  • Estimate

    The form used by the printer to calculate the project for the print buyer. This form contains the basic parameters of the project including size, quantity, colors, bleeds, photos etc.

  • Folder

    Machine used to fold signatures down into sections.

  • Folio or Page Number

    Number of page at top or bottom either centered, flushed left or flushed right often with running headline.

  • Font

    The characters which make up a complete typeface and size.

  • Gutter

    Space between pages in the printing frame of a book, or inside margin towards the back or binding edge. The blank space or margin between the type page and the binding of a book.

  • Hairline register

    Printing registration that lies within the range of plus or minus one half row of dots. It is the thinnest of the standard printers' rules.

  • Halftone

    Tone graduated image composed of varying sized dots or lines, with equidistant centers.

  • Highlights

    The lightest tones of a photo, printed halftone or illustration. In the finished halftone, these highlights are represented by the finest dots.

  • IBC

    Inside back cover.

  • IFC

    Inside front cover.

  • Imposition

    Arrangement of pages so that they print correctly on a press sheet, and the pages are in proper order when the sheets are folded.

  • Impression

    Product resulting from one cycle of printing machine. The pressure of the image carrier, whether it be the type, plate or blanket, when it contacts the paper.

  • Indicia

    Markings pre-printed on mailing envelopes to replace the stamp.

  • Italic

    Text that is used to denote emphasis by slanting the type body forward.

  • Jog

    To vibrate a stack of finished pages so that they are tightly aligned for final trimming.

  • Jogger

    Vibrating, sloping platform that evens up the edges of stacks of paper.

  • Kerning

    The narrowing of space between two letters so that they become closer and take up less space on the page.

  • Laid Finish

    A parallel lined paper that has a handmade look.

  • Leaders

    The dots or dashes used in type to guide the eye from one set of type to the next.

  • Leading

    Space between lines of type; the distance in points between one baseline and the next.

  • Linen

    A paper that emulates the look and texture of linen cloth.

  • Margin

    Imprinted space around edge of page.

  • Midtone Dot

    Commonly taken as the area between highlight and shadow area of a subject's face in halftone image.

  • Moire

    An undesirable halftone pattern produced by the incorrect angles of overprinting halftone screens.

  • Mottle

    A term used to describe spotty or uneven ink absorption.

  • Negative

    Film that contains the same images as the original print, except that all colors and shades are reversed. Reference, positive.

  • OBC

    Outside back cover.

  • OFC

    Outside front cover.

  • Offset

    The most commonly used printing method, whereby the printed material does not receive the ink directly from the printing plate but from an intermediary cylinder called a blanket which receives the ink from the plate and transfers it to the paper.

  • Opacity

    Quality of papers that defines its opaqueness or ability to prevent two-sided printing from showing through.

  • Opaque

    A quality of paper that allows relatively little light to pass through.

  • Page

    One side of a leaf.

  • Parchment

    A hard finished paper that emulates animal skin; used for documents, such as awards, that require writing by hand.

  • Parent Sheet

    A sheet that is larger than the cut stock of the same paper.

  • Paste-up

    Preparation of positive materials into a layout for photographing to film negatives.

  • Perfect

    A term used to describe the binding process where the signatures of a book are held together by a flexible adhesive.

  • Perfect Binding

    Binding process where backs of sections are cut off, roughened and glued together, and rung in a cover.

  • Perforating

    Punching small holes or slits in a sheet of paper or cardboard to facilitate tearing along a desired line.

  • Point

    A measurement unit equal to 1/72 of an inch. 12 points to a pica, 72 points to an inch.

  • Ppi

    Pixels per inch.

  • Ream

    500 sheets of paper.

  • Register

    The arrangement of two or more images in exact alignment with each other.

  • Register Marks

    Any crossmarks or other symbols used on layout to assure proper registration.

  • Saddle Stitching

    Stitching where the wire staples pass through the spine from the outside and are clinched in the center. Only used with folded sections, either single sections or two or more sections inset to form a single section.

  • Scaling

    The enlargement or reduction of an image or copy to fit a specific area.

  • Self Cover

    A cover made out of the same paper stock as the internal sheets.

  • Sharpen

    To decrease the dot size of the halftone which in turn decreases the color strength.

  • Signature (Section)

    Printed sheet (or its flat) that consists of a number of pages of a book, placed so that they will fold and bind together as a section of a book. The printed sheet after folding.

  • Spiral Bind

    A binding whereby a wire or plastic is spiraled through holes punched along the binding side.

  • Spot Color

    Small area printed in a second color.

  • Step And Repeat

    A process of generating multiple exposures by taking an image and stepping it according to a predetermined layout.

  • Stet

    A proofreader's symbol that is usually written in the copy margin, that indicates that the copy, which was marked for correction, should be left as it was.

  • Stock

    A term for unprinted paper or other material to be printed.

  • Tensile Strength

    A paper's ability to withstand pressure.

  • Thermography

    A printing process whereby slow drying ink is applied to paper and while the ink is still wet, it is lightly dusted with a resinous powder. The paper then passes through a heat chamber where the powder melts and fuses with the ink to produce a raised surface.

  • Trim Marks

    Marks placed on the sheet to indicate where to cut the page.

  • Up

    A term used to describe how many similar sheets can be produced on a larger sheet; two up, four up, etc.

  • Vellum

    A finish of paper that is rough, bulky and has a degree of tooth.

  • Vignette

    Fade to white or small decorative design or illustration. A photo or illustration etc., in which the tones fade gradually away until they blend with the surface they are printed on.

  • Wedding Paper

    A soft paper that is thick and holds up well under embossing.

  • Wire Stitching Or Stapling

    To fasten together sheets, signatures, or sections with wire staples. 3 methods... saddle stitching, side stitching, and stabbing.

  • Xerographic Paper

    Papers made to reproduce well in copy machines and laser printers.

  • Yield Value

    The actual amount of force needed to start an ink flowing.